Leave Your Footprint

Villavicencio

Position Villavicencio Brand as a sustainability benchmark in Argentina, improving Key Brand attributes to gain differentiation in a commoditized water category.

Watch the result

25+ Million people reached.

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65+ articles in media.

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Presented at Cannes Lions Festival.

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10%+ in volumen Sales in Campaign Months (Apr-May).

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13pts+ in Top of Mind  (Q3´2017 vs YA).

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5pts+ in Brand Comm Awareness (Q3 vs Q2).

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0,9+ in Market Share Apr 17 vs PM.

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70+ News release (4MM Reach /8,5M AR$ VAP).

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90%+ of positive comments in RRSS and 95% of positive sentiment on the campaign.

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