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Villavicencio
Position Villavicencio Brand as a sustainability benchmark in Argentina, improving Key Brand attributes to gain differentiation in a commoditized water category,
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Position Villavicencio Brand as a sustainability benchmark in Argentina, improving Key Brand attributes to gain differentiation in a commoditized water category,
For Villavicencio´s people (25-35yo), the worst fear is not pursuing their dreams, live without leaving a positive footprint in the world.
Villavicencio believes that following your nature & instinct is the way to leave the world better than we found it. (main goal being Neutral CO in 2022)
Invite consumers to protect the ecosystem, through an ambitious regeneration plan of 10.000.000 m2 in the Misiones Jungle (85% of Jungle Lost) to also give back the natural habitat of the Jaguar ( in danger of extinction, only 200 left).
To generate credibility, we produce a Documentary (with 12 episodes) to generate buzz and conscience about deforestacion issue and the extinction of native species. Narrated by the main characters in the fight to protect the jungle, the film show in a authentic & genuine way the tireless everyday work that hidden heroes does to make the world a better place to live.
